Monitoring people’s environmental attitudes provides Waikato Regional Council a better understanding of how positive or negative people’s attitudes are towards protecting the environment. We also need to know if people are aware of how their actions can affect other aspects of the environment. This will help us find out how much support people have for proposed actions, policies and rules that protect the environment.
Since the benchmark survey in 1998 this indicator has been monitored in six surveys over the years. In 2016, 1,250 Waikato residents were either surveyed by phone (1,095 randomly selected households) or interviewed (155 residents at various locations in the Waikato region).
People in the Waikato region generally have a positive attitude toward the environment.
In 2016, surveys and interviews of 1,250 people were carried out to understand the attitudes people hold towards environmental issues.
The people surveyed were given six base statements relating to environmental attitudes, using an adapted version of the NEP scale (external link) developed in the United States. Using this scale a score of 6-18 represents an ‘anti-ecological’ attitude, 19-24 a ‘mid-ecological attitude’ and 25-30 represents a ‘pro-ecological’ attitude.
The next update is due in 2019.
Social Scientist - Science and Strategy Directorate