Ruben the Road Safety Bear is travelling around the Taupō district this week to teach children from the area how to be safe around our roads.
The popular bear is the mascot for the Waikato Regional Council’s young road user safety programme and teaches foundation road safety skills to children up to about seven years old.
“Ruben will be delivering his road safety lessons in both English and Māori to schools, preschools, kohanga reo and kura in Taupō and Turangi areas,” said the regional council’s education advisor, Jenny Davis.
Ms Davis encouraged parents to actively support road safety messages by role modelling safe road behaviour. “What children see they do, so being a good role model is an important part of teaching children good road safety practices,” she said.
Ruben’s website (www.ruben.govt.nz(external link)) features his key safety messages, activities for children, as well as helpful links and information for teachers, parents and caregivers. Ruben’s five key messages are:
Look out for children wearing Ruben’s brightly coloured reflective backpack covers.